Stunning One-of-a-Kind Firearms on the Auction Block
If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s...
View ArticleCrafting Profitable Range Membership Programs Through Technology
Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers,...
View ArticleStaffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process
The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store. Making the wrong hiring decision means throwing away a substantial investment of time and...
View ArticleSHOT Show Update: Today’s SHOT Week Highlights
Welcome to the 2018 SHOT Show, it’s officially SHOT Week! Welcome to Las Vegas for the 40th anniversary of the SHOT Show. Here are some updates and information to help you get prepped for the busy week...
View ArticleIndustry Day at the Range™ Details Process for Media and Buyers to Attend...
Last week we posted about exhibitor space at the 2019 Industry Day at the Range and told you that information about media and buyer invitations would be coming soon. That information has just arrived...
View ArticleIndustry Day at the Range™ Announces Registration Closing Sept. 28
Our friends at CMG Marketing and Events have asked us to spread the word that exhibitor registration for the 2019 Industry Day at the Range will close this Friday, Sept. 28, 2018. Limited exhibitor...
View ArticleBuyer Registration Opens for 2019 SHOT Show
I am pleased to announce that registration for the 2019 SHOT Show is now open for buyers*. We have a wonderful week in store for everyone attending, from manufacturers and distributors to buyers, range...
View ArticleSHOT Show Has Perks for NSSF Member Retailers and Range Operators
Registration for the 2019 SHOT Show is now open, and we’re excited to have everyone join us this coming January in Las Vegas. While any retailer or range operator in our industry can attend SHOT Show,...
View ArticleAll-Star Lineup Slated for SHOT Show 2019’s Radio Row
Fans of Radio Row at the SHOT Show are in for a treat in 2019, with more than a dozen national, regional, major metro and online radio programs already confirmed to broadcast live from January’s show...
View ArticleWant a Profitable Online Presence? Head to SHOT University
We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last...
View ArticleRange is Hot! (Especially if It’s the SHOT University Range Track)
Firearms ranges, both indoors and out, are increasingly seen as part and parcel of today’s FFL retailers. Many of these range-retail combination businesses are cornering the market on the “destination...
View ArticleWant Better Than Business as Usual? SHOT Show Retailer Seminars Up the Game
Have you noticed the foot traffic in your retail store is slacking off some, noticed your regulars aren’t ponying up to the counter as often as they used to? Heck, maybe the traffic’s just the same,...
View ArticleThe FFL Growth Highway: Take a Right for Range, a Left for Law Enforcement
More and more FFL retailers are attracting new clients, seeing loyal customers increase their visits and increasing profits through the addition of a firearms range to their facilities. It almost seems...
View ArticleSHOT Week: Exhibitor Seminar — LeveragingYour Brand Ambassadors
Does your company sponsor ambassadors and/or events in the shooting sports, hunting, or outdoor lifestyle? Does your manager know what to expect of those ambassadors and what the ambassadors expect of...
View ArticleSHOT Show Blast from the Past — Vista Outdoor and Bushnell
Bushnell has been in the hunting optics business for more than 65 years. In that time, its participation in the SHOT Show has been vital to its performance in each coming year. For characters like...
View ArticleSHOT Show Blast from the Past — Thompson/Center
Thompson/Center has been a household name among American firearm fans for decades, and when Smith & Wesson acquired the brand in January 2007 its potential was set for a long and solid future....
View ArticleWorking the Show: SHOT is Information-Central for Mississippi’s Dad’s Super Pawn
Dad’s Super Pawn, located in Gulfport, Mississippi, came about 34 years ago as something of an impulse idea from owner Kevin Riley’s father. “I was actually going to college,” recalls Riley, who says...
View ArticleHunting Heritage Trust Adds Henry-Turnbull ‘President’s Collection’ to 2019...
Our colleagues at the Hunting Heritage Trust have just announced the addition of a very special “Henry-Turnbull President’s Collection” to the 2019 SHOT Show Auction. According to the press release...
View ArticleTune in to SHOT Show TV
Get the full SHOT Show Experience Whether you're here in Las Vegas or tuning in from home SHOT Show TV will help you stay in the loop. SHOT Show TV, the daily television program that covers show news,...
View ArticleSHOT Show Update: 2019 SHOT Week Highlights
Welcome to Las Vegas for the 41st anniversary of the SHOT Show. Here are some updates and information to help you get prepared for the busy week ahead. Badge Pickup We have selected several locations...
View Article