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Range Profits by the Numbers at 2018 SHOT Show University
Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that...
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NSSF Reveals New State of the Industry Format
With last year’s official evolution of SHOT Show into SHOT Week and more events than ever before taking place, NSSF has restructured its annual State of the Industry Dinner to the State of the Industry...
View ArticleEmbracing the Urban Community — A Don’t-Miss 2018 SHOT Show Retailer Seminar
Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show. I am pleased to announce that Maj Toure, founder of...
View ArticleSHOT Show Executive Management Seminar: Steven Rinella Shares His Lessons...
The host of MeatEater podcasts and TV adds brings excitement to the 2018 SHOT Show There has been a lot of talk lately about how the outdoor market is “changing.” With all the new customers, new...
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Is Your Range a Destination?
Jeff Swanson, owner of one of the most well-respected ranges in the country, has contributed several articles to our NSSF.org news feed about what today’s firearms range owners can do create a...
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Lawyers and Your FFL — This Retailer Seminar Tells You When You Need One
There’s a time and place for everything, including hiring legal counsel. Today’s FFLs, range owners and manufacturers can encounter a barrage of issues that too often prompt a call to a lawyer. But...
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Firearms Come and Go: They’re All Part of the A&D Book
Central to any FFL’s compliance program is accurate and timely maintenance of the Acquisition and Disposition (A&D) Book (also known as the Bound Book). It is the one document that tells the tale...
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NSSF Adds Supplier Showcase Product Development Center to 2018 SHOT Show
Since announcing that we will be expanding the Supplier Showcase to encompass two days during the 2018 SHOT Show, our phones have been ringing off their hooks with third-party suppliers looking to get...
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Winning the Online Customer
Everyone shops online — so how do you get those online shoppers into your store? In a world in which it seems everyone has checked whether an item was in stock or if a price at one store could be...
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Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have
Don’t get caught up in costly and unnecessary litigation. This 2018 SHOT Show Retailer Seminar tells you what you need to know. Has your FFL encountered an incident of negligent entrustment when it...
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Stunning One-of-a-Kind Firearms on the Auction Block
If you were looking for a way to spend money while you’re in Las Vegas, skip the blackjack tables and keep your tablet, smartphone or laptop close at hand to stay on top of the bidding for this year’s...
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Crafting Profitable Range Membership Programs Through Technology
Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers,...
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Staffing Up — 2018 SHOT Show Retailer Seminar Helps Perfect Your Hiring Process
The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store. Making the wrong hiring decision means throwing away a substantial investment of time and...
View ArticleSHOT Show Update: Today’s SHOT Week Highlights
Welcome to the 2018 SHOT Show, it’s officially SHOT Week! Welcome to Las Vegas for the 40th anniversary of the SHOT Show. Here are some updates and information to help you get prepped for the busy week...
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Industry Day at the Range™ Details Process for Media and Buyers to Attend...
Last week we posted about exhibitor space at the 2019 Industry Day at the Range and told you that information about media and buyer invitations would be coming soon. That information has just arrived...
View ArticleIndustry Day at the Range™ Announces Registration Closing Sept. 28
Our friends at CMG Marketing and Events have asked us to spread the word that exhibitor registration for the 2019 Industry Day at the Range will close this Friday, Sept. 28, 2018. Limited exhibitor...
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Buyer Registration Opens for 2019 SHOT Show
I am pleased to announce that registration for the 2019 SHOT Show is now open for buyers*. We have a wonderful week in store for everyone attending, from manufacturers and distributors to buyers, range...
View ArticleSHOT Show Has Perks for NSSF Member Retailers and Range Operators
Registration for the 2019 SHOT Show is now open, and we’re excited to have everyone join us this coming January in Las Vegas. While any retailer or range operator in our industry can attend SHOT Show,...
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Winning the Online Customer
Everyone shops online — so how do you get those online shoppers into your store? In a world in which it seems everyone has checked whether an item was in stock or if a price at one store could be...
View ArticleClik here to view.
Negligent Entrustment of a Firearm — A Problem You Don’t Want to Have
Don’t get caught up in costly and unnecessary litigation. This 2018 SHOT Show Retailer Seminar tells you what you need to know. Has your FFL encountered an incident of negligent entrustment when it...
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